When you’re buying something online, there are often plenty of consumer reviews about the product. But can you trust them?
After all, a number of enterprising souls are selling their services to online marketers, offering to write a five-star review for only $5; this means that a glowing review might mean very little.
Amazon is going on the attack against this practice. The company has filed a lawsuit against 1,114 individuals currently identified as “John Doe”. It charges them with breach of contract for violating Amazon’s terms of service agreement. The lawsuit says, “Honest and unbiased reviews allow customers to shop with confidence at Amazon.com. Amazon takes the credibility of its customer reviews very seriously.”
Conversely, a negative review MAY have been posted by a product’s competitor (incognito). It makes the whole Customer Review credibility…well…lack credibility! How much stock do YOU put into a consumer review before purchasing an item?