Change is confusing. Change is hard.
Just ask those of us who struggled to open the Instagram app on our phones this morning.
“What have you DONE with my Instagram??!!”
It’s still there…but with a new logo. The previous one, a retro-looking camera, and one of the most recognizable tech logos out there, has been replaced by a background swirl of sunset colours (orange, yellow, pink, purple) and a white outline of a camera.
Initial reaction is that the majority of users hate the new look. What do you think of it??