Here’s something to chew on.
A new study suggests shoppers who are chewing gum may spend more time browsing.
Researchers from Ryerson University wanted to see if the benefits of gum chewing – – which they say include more thinking, increased attention and lower stress levels – – applied in a retail environment.
Here’s what they found – – people whose mouths were occupied with chewing gum spent more time coming up with more thoughts about their shopping experience and browsed a greater number of items than those without anything in their mouths!(Wo! You’re blinding us with science, right??!!)
The researchers also surveyed 56 customers at a Toronto grocery store and found that the half of customers provided with a stick of gum spent more time in the store and purchased more items.
Today’s Retail Tip: offer free gum at the entrance door. Just sayin’!