If you’re Canadian, you’re probably familiar with the phrase “Just out for a rip.” And if you’re like most of us, you probably now associate that phrase with the song/video combo Out For A Rip by Kingston native Brendan Richmond aka B. Rich aka Friggin’ Buddy. Richmond made that now famous video and uploaded it to YouTube back in November 2013. It became a viral sensation pretty quickly, with many Canadians able to relate to its content. It currently has well over 12 million views. I’m not going to share it here, since it’s chock full o’ profanity and this is a family website, but you know where to find it if you want to seek it out.
Now if you’re a fan of Coca Cola, you’ve probably noticed their summer campaign labels that have phrases like “On A Boat” and “Saving The Princess” on them.
— Sheryl Gray (@shrlgray) June 26, 2017
if this play-a-coke thing doesn’t take me straight to a spotify playlist of i’m on a boat 17 times in a row, i’m boycotting coca cola pic.twitter.com/rVUTnmGpUR
— goose (@oceanvirus) June 10, 2017
Can anyone scan this using the Play A Coke app? Or do you need the bottle in hand? Someone care to try? pic.twitter.com/DJpp1riBse
— oSquish13o (@oSquish13o) May 19, 2017
— Gary Li! (@garyfromcalgary) May 17, 2017
You get the idea. The whole idea behind that was to get you to download the Play A Coke app on your phone, then hold the bottle up in your phone’s camera, and press play – then it would play a custom-catered playlist on Spotify. People seem to think it’s pretty cool, although Richmond had to do a double take when he saw a familiar phrase on one of his bottles:
A tribute to my Ottawa Valley rural Canada roots…Out for a rip are ya bud?! Makes me laugh every time pic.twitter.com/nIimDVcVpB
— Crystal Mackay (@CrystalMackay32) June 2, 2017
Judging from the person who posted that tweet, most Canadians thought it was hilarious to see “Out For A Rip” on the side of a Coke bottle. Richmond, however, thought it was Coke ripping off his trademark. So he did what he does best: He made a music video.
As you can see in the video, there’s a new member of the crew – Friggin’ Buddy’s lawyer John Buddy, played by Richmond’s real-life lawyer Rob Kittredge. As reported by Huffington Post:
The new video also features Richmond’s Toronto-based intellectual property lawyer Rob Kittredge — playing the role of lawyer John Buddy — who discusses B. Rich’s legal rights.
Kittredge said he’s “old friends” with the performer and they agreed that making a video would be a fun idea.
“I don’t have a lot of clients for whom this would be an appropriate response,” Kittredge said.
“We had the opportunity to do something totally creative and my job is boring, so this is an unusually fun way to write a demand letter for me.”
Richmond didn’t always have the trademark over his iconic phrase, but when he found that people were slapping those words onto t-shirts and bumper stickers, he went to the Canadian Intellectual Property Office and got some documents that said that phrase is legally his.
Not only did they jack his phrase, they also didn’t include his song on the playlist. On top of that, Richmond says that playlist isn’t quite what he thinks it should be:
The Coke bottle also features a scannable image which encourages customers to download an app to access an “Out for a Rip” Spotify playlist created by the company. It includes bands like Hollerado, Black Keys and Hot Hot Heat, Richmond said.
“Aside from not including the (‘Out for a Rip’) song itself, it doesn’t jive with the aesthetic of ‘Out For a Rip,’ which is rural Canadian, good ol’ boy fun music,” he added.
“In my mind I’d see ‘Life is a Highway’ by Tom Cochrane, some (Guns N’ Roses) and Bon Jovi.”
A representative from Coca Cola says the company has “reached out” to discuss the matter. Here’s hoping it’s resolved with all parties saying a hearty “Oh f*** yeah, bud!”