The reaction on the street has been mixed. The reaction on social media has been harsh.
But, if you really want your voice to be heard, you’ll need to take the time to complete an “official” survey.
The city is looking for input on the proposed new tagline “Peterborough – Where Roads and Rivers Meet” which is meant to replace the current one (“Peterborough – It’s a Natural”).
On Monday, the local advertising and marketing agency BrandHealth unveiled the tagline to city councilors. There was no debate about it – council simply received it for information.
Reaction has been rather critical on social media since then. But a good point has been raised. The slogan seems a little cold and sterile – – it doesn’t really evoke any emotion about the city we love and live in, does it?
So. If you made a comment about the slogan on social media – – Facebook, Twitter…whatever – – that’s all fine. But THIS is where it really counts. If you really want to have your opinion considered, fill out the city survey!
Click HERE to go to the survey.