Today is the first day that you can register to receive that $25 card from Loblaw.
As was announced just before Christmas, this is the company’s way of winning back consumer trust following their involvement with a bread price fixing scandal, uncovered by the Canada’s competition bureau.
From the Loblaw Card website:
Loblaw discovered that Canadians were overcharged for the cost of some packaged bread products in our stores and other grocery stores across Canada. In response, we’re offering eligible customers a $25 Loblaw Card, which can be used to purchase items sold in our grocery stores across Canada (stores listed below). Registering for and obtaining the $25 Loblaw Card will not affect customers’ right to participate in any class action or to receive any incremental compensation that may be awarded by the court.
How do you go about getting this $25 gift card?
Go to the Loblaw Card Program website (www.loblawcard.ca) and enter your email address. You also need to be 19 or older, and have purchased one of the listed brands of bread between 2002 and 2015.
Someone suggested donating your $25 card to a nonprofit group or charity. So the question was asked – – “Will Loblaw send a card directly to a cause you designate?”
The company responded with…“At this point, our focus is entirely on customer trust and making sure we can efficiently put money in the hands of our individual customers. “That said, we think it’s a lovely idea. With the card in hand, customers could easily buy food for themselves or for a food bank.”